How Do I Plan Keywords for SEO?

The goals of any SEO strategy include getting online visibility or presence and search engine ranking. Although several strategies can be used to achieve these goals, keywords remain the backbone of all SEO tactics. As a result, it is essential to plan keywords appropriately for SEO to achieve the intended results.

Planning keywords for SEO require some processes or steps before you can be sure that SEO will work for your marketing campaign or website. Read the tips below to learn how to plan keywords for SEO.

  1. Keywords Research

The first and fundamental step for planning keywords for SEO is keyword research. It would be best if you resonated with the buyers’ or visitors’ perspectives to know the search terms or words to enter into the search engines to look for products or services that they need.

Several keyword research tools are available. However, you can do your keyword research with your Google AdWords account. However, before searching for similar keywords, you need to ponder on the likely search terms that customers or visitors will type in the detach box, and it would be helpful to write them down. List them as many as possible. 

Log in to your Google AdWords account and go to the Keyword Planner and find the right keywords. Set all the parameters and let the keyword research tool crawl the webs and provide you with the results you need. 

  1. Choose Viable Keywords

Although the Keyword Planner will return several keywords, that does not make all of them viable. You need to check the additional information provided in columns in the report.

In the report provided by Keyword Planner, you will see several numbers. However, what you need to consider is the search volume of the keywords, which is the total number of users that used those terms to search for products or services. 

Consider the rate of competition for each keyword and average monthly searches. This data confirms how viable the keywords are to have massive search volume. However, you can take advantage of keywords with low searches and low competition. 

  1. Include Locations.

Having chosen your preferred keywords, you should add your location for local SEO. This will help you in having search engine ranking in your locality, which is best for your business and website.

Planning keywords for SEO is not as difficult as it sounds. Follow the above tips and get your site before the massive traffic searching for it.

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